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Persistence or Luck? A Story of Three Real Bears

December 22, 2011 - 3:32 pm

I recently had an experience that seemed to epitomize many things in
life, including business.

A couple months ago, the leaves were changing. The showing of fall
colors tends to be short-lived here in Colorado, because the cold air
and strong winds quickly come and whisk them away.

There is a particular horse pasture less than two miles from my house,
that I wanted to photograph in it's autumnal glory. A stand of tall
Cottonwood trees lines the far edge of the pasture, and I wanted to
capture an image of the horses in front of those trees.

The first time I stopped by to take pictures, the horses were in the
pasture, but I had missed the prime light. It was too late in the
evening, and the sun had sunk below the horizon. The trees were no
longer illuminated, and they cast dark shadows upon the field.

I knew I needed to arrive earlier, so I tried again. This time I got
there just as the magic hour was beginning. The light was great, but
the horses were nowhere to be seen. Perhaps they were in the part of
the field not visible from the road, or perhaps they were in the
stable. I took a few pictures, but they were dull; simply lacking the
subject that my artistic vision demanded.

So I continued the quest, driving by the field several more times with
no luck. Each time, either the horses were not out, or the lighting was
all wrong.

I really wanted to capture the late afternoon sun filtering through the
golden leaves of the Cottonwoods, creating a backlight effect, and
rendering a warm glow upon the horses in the foreground.

Finally I was faced with the possibility of making a final attempt to
get the picture that I was after. It was the evening before I was due
to leave for a trip to Israel. I was short on time, yet I knew this
would be my last chance this year.

The leaves were at their prime, and sure enough... the day after we
left for Israel, our neighborhood experienced its first snow storm of
the season... and the colors were gone.

I'm glad that I seized that final opportunity, as it proved to be the
one that paid off.

The horses were out, the lighting was perfect, and the leaves were
aglow.

I got the shots I had envisioned, including these...

Horses

Horses

Horses

I was already happy with the results, but then something "magical"
happened. Three bears arrived to the scene, sauntering along the creek
that runs behind the horse pasture.

At first when I took this picture, I didn't even notice the mama bear
and her two cubs in the background...

Horses

Suddenly what had already been a good photo shoot turned into something
really unique!

I was in the right place at the right time, and I had the opportunity
to capture images that no one else was there to capture.

Horses

Horses

Horses

Horses

(View more photos and full size here on Google+)

So was it my persistence that paid off? Or was it pure luck that I
showed up at the same time as three bears... something the neighbors
hadn't seen in decades?

I propose that it was a combination of both.

Now, before I explain what I mean... it's important to note that I
don't really believe in "luck" in the traditional sense of the word. I
don't think that everything is just random, or determined by chance.

You might be surprised to know that the words "blessed are those" in
the beatitudes (from the Sermon on the Mount given by Jesus in Matthew
5-7) can be alternately translated as "lucky are those."

In other words, luck could also be defined as an appropriation of
divine blessing.

In my years of studying sales and marketing, I've read countless
stories of highly successful entrepreneurs who considered luck to be
one of the keys to their success. Hard work? Yes. Determination?
Absolutely. But at some point along the way, they got lucky.

The Roman philosopher Seneca (ca. 4 BC - 65 AD) is credited with the
quote: "Luck is what happens when preparation meets opportunity."

In the example of my photo shoot with the horses, I had prepared to
take those photos. I then persisted, when the opportunity failed to
present itself.

Finally, when the opportunity materialized, I was able to sieze the
lucky moment, because I had prepared and positioned myself to do so.

The same principle applies to your business. In The Portable MBA in
Entrepreneurship, William D. Bygraves wrote:

"In entrepreneurship, it is a question of recognizing a good
opportunity when you see one and having the skills to convert that
opportunity into a thriving business. To do that, you must be
prepared."

Where the opportunity actually comes from, I'll leave it up to you to
decide. In the case of three bears showing up to my photo shoot, it
seems like more than a coincidence.

As always, you are welcome to leave your comments below.

Have a great day!

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Happy Thanksgiving 2011

November 24, 2011 - 2:14 pm

Happy Thanksgiving! I realize that only about half of Eric's Tips
readers are in the USA, but gratitude transcends all borders.
First, I want everyone reading this to know that I'm thankful for YOU.
Without you, Eric's Tips wouldn't exist.

Here's a small free gift as a token of my appreciation. It's an ebook
containing Google traffic strategies. It also includes Master Resale
Rights, and comes with a sales page and graphics.

Click here to download... (Zip file)
ebook cover-

Next, here is the 4th annual Eric's Tips Thanksgiving contest!

It's a good thing to express your gratitude for what you're thankful
for. In fact, it's been shown to have health benefits.

So once again, we are going to do a group exercise to demonstrate our
thankfulness.

All you have to do is post a comment below saying something you're
thankful for. It could be one word, or it could be much more... it's up
to you.

UPDATE: The two winners of the contest (randomly chosen, using
Random) are Timothy Jordan and Edwin Brown. Congratulations! You
will each be getting a free copy of my upcoming product. I'll email you
when it's released in the next week or so.

Here is something I'm thankful for...

kids
(My 5 kids with t-shirts from Israel. It's sort of an inside joke in
our family. Our home schooled kids had made up a funny song to memorize
the bodies of water in the Middle East... so we had to get these shirts
when we saw them.)

Please post a comment below and let us know what you're thankful for
:-)

Have a great day and a happy Thanksgiving!

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Israel Pics and Update

November 10, 2011 - 6:27 pm

I recently had the privilege of visiting Israel with a group from my
church. If you've never been there, I highly recommend taking the trip.
I'm already planning on going back next year.

Five months ago, I posted about some health issues that I've been
battling this year. In the past month, I've finally seen some
improvements through my recovery treatment, and I also experienced a
breakthrough during the Israel trip. I had more energy and better sleep
than I've had in many months. How cool is that to experience healing in
the place where Jesus healed!? Thank you all for the prayers!

I'm continuing to improve and I hope to post some new lessons soon!

Here are some pics from the trip...

Israel
Sunrise over Tel Aviv

Israel
View from the top of Mt. Carmel

Israel
The Dead Sea

Israel
Soldiers in the old city of Jerusalem

Israel
My baby girl... 4 months old! I knew this one would make you smile :-)

I've posted many more pictures from the trip on my Google+ account:
view them here.

As always, you are welcome to leave your comments below.

Have a great day!

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LESSON #82: Social Media Implementation (Facebook, Google+, Twitter,
Linked-In, S.U.)

September 3, 2011 - 9:22 pm

(Part 2 of 2)

This is part two of my social media crash course for Internet
marketers. If you haven't watched part one yet (Introduction to Social
Media), I recommend watching it first.

The following video is actually the longest video of the entire 100
lesson series, clocking in at nearly two hours! As you'll see, there's
really no filler...I just had a lot to cover. I could have sold these
two social media lessons as a course on their own.

(Watch this video - it may take a minute to load after clicking it...)

ericstips/LESSONS/lesson82/index1.html

Join my coaching club-

Outline:
Due to the length of this lesson, I've included the start-time for each
section, in case you need to skip ahead.

Integration strategies (Starting at 3:52)

-Link Building/SEO
-Content Syndication
-Social Media Automation
-Content Distribution/Feeder Strategy
-List Building

Facebook (Starting at 15:22)

-Creating Pages
-Naming Strategies
-Things to Avoid
-Photos
-Welcome Page/Tab
-Iframe Tabs
-List Building Strategy
-Recommended App - One-Click Opt-in Application
-Driving Traffic
-Paid Traffic & Facebook Ads (Getting cheap clicks)

Google+ (Starting at 72:40)

-Why you should care about Google+
-Profile
-Recommended training: Get your FREE Google+ Videos here
-SEO
-The "Plus One" Button
-Using the rel="author" link attribute

Twitter (Starting at 82:31)

-Automation tools
-Friend networks
-Twitter tips & tricks

Linked-In (Starting at 90:31)

-Why Linked-In?
-Filling out your profile
-Keyword optimization
-Linked-In tips & tricks
-Recommended training: Linked Influence

StumbleUpon (Starting at 100:25)

-Why S.U.?
-Warnings
-S.U. tips & tricks

Outsourcing (Starting at 105:33)
-Reasons to outsource or not outsource social media
-You should outsource as much of it as you can.
-Specific things you can outsource
-Options for outsourcing social media:
-Hire your own in-house or virtual employees
-Use an outsourcing company
-Social Media Management Company

Social media marketing group:
linkedin/groups/Social-Media-Marketing-66325
Action steps:

1) Create and optimize your profile on Facebook, Google+, Twitter, and
Linked-In.

2) Consider using the recommended software, plugins, and other tools to
integrate social media with your business, and maximize your
efficiency.

3) Stay involved. Consistency is key.

4) Outsource as much as you can.

In the next lesson we'll be looking at some more free web traffic
sources and strategies.

As always, you are welcome to post your questions and comments below
:-)

Have a great day!

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LESSON #81: Introduction to Social Media for Internet Marketers

July 27, 2011 - 4:07 pm

(Part 1 of 2)

We've been talking about web traffic strategies for 10 consecutive
lessons now, and finally we're getting to the topic that I know a lot
of people have been waiting for: social media!

This is basically going to be a two-part social media crash course for
Internet marketers.

(Watch this video...)

ericstips/LESSONS/lesson81/index1.html

Join my coaching club-

Main points:

Social media is just one of many ways to get web traffic.

The big social media sites are the kings of web traffic. Facebook is
#2 on Alexa, YouTube is #3, Twitter is #9, etc.

There are literally thousands of social media sites, spanning dozens
of categories, including (but in no way limited to)...

Social networking sites - like Facebook and Linked-In

Microblogging sites - Twitter

Video sharing sites - YouTube, Vimeo

Photo sharing sites - Flickr, PhotoBucket

Consumer-review sites - Yelp

Social bookmarking/sharing sites - Digg, Reddit, Delicious

Social gaming sites - WoW, The Sims, Second Life

Although there are thousands of social sites, and traffic can be
gained from most of them, it's most effective to focus on the handful
of sites with the most concentrated traffic:

My 1st-tier picks:
Facebook
Google+
YouTube (covered in lesson #80)
Twitter

My 2nd-tier picks:
Linked-In (#13 on Alexa!)
StumbleUpon (#102 on Alexa)
Squidoo (#2242 on Alexa)
Flickr (#32 on Alexa)

Some others worth consideration: Tumblr, Orkut (in certain countries),
Reddit, Digg, LiveJournal, Vimeo, Yahoo Answers, and the Warrior Forum
(only for the IM niche... #138 on Alexa).

Go where the fish are. For example, if your prospects are
professionals... focus on Linked-In.

The social media experts and gurus are teaching it from various (and
often conflicting) angles. Many are teaching it from a corporate
branding standpoint.

There are three main ways that marketers get traffic from social
media (by my definition):

1) Spamming

- much of what's being taught by so-called experts falls into this
category.
- see video for several examples.
- most social media automation tools are spammy.
- it can and often does work, but I don't recommend it.

2) Integrating

- Virtually all businesses can benefit by integrating with social media
to some degree.
- It's about communicating through multiple channels. (Better chance of
reaching your prospects)
- List building is still one of our primary goals (see lesson #59).
- See video for integration examples

3) Socializing

- Your socialization must be related to your business.
- The objectives are building trust and authority.
- Keep your personal profile separate from your business profile (with
some exceptions).
- Don't waste your time on it. (always remember ROI)
- (See video for examples and details)

WARNINGS about social media...

1) Scammers abound. Please educate yourself and learn the warning
signs, so that you do not fall victim to a social media con artist.

2) You're sharing your database. By building your business on a social
platform, you're sharing your data with the owner of the website, and
potentially allowing your competitors to rip off and/or show their own
ads to your list.

3) The distraction factor is huge, particularly for men. If you think
you can hang out all day on social media and not get distracted by
pictures of attractive women, advertisements of girls in bikinis, your
friend's latest vacation pictures, a cool new video from Youtube, a
funny joke, etc... you're kidding yourself! This alone will make social
media a losing proposition for the majority of male marketers. (A good
reason to outsource it).

Action steps:

1) Decide what role social media should play in your business.

2) Consider what kind of social media strategies you would like to
pursue, such as integrating and socializing.

3) Become aware of the time you spend on social media, and track your
ROI as much as possible.

4) Don't waste your time on low-ROI activities. Outsource the
profitable activities as much as possible.

In the next lesson we'll be looking at specific methods of integration,
and tips for maximizing your effectiveness on specific social sites,
including Facebook, Google+, Twitter, and Linked-In.

As always, you are welcome to post your questions and comments below
:-)

Have a great day!

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